In early July, in Washington DC, the head of World Rugby talked about the need for a “Caitlin Clark effect”: the advent of a talent so huge it gives a sport rocket fuel, powering it to the front of the American mind.
“That’s a great example of the power of personality in women’s sport,” Alan Gilpin said of the basketball star. “We may see a bit of that with what Ilona Maher is doing around the Olympics.”