A fledgling sports clothing company founded during the coronavirus lockdown has agreed a deal with global sprinting superstar Fred Kerley to be its new shareholder and adviser. The US track star, who last week won gold in the 100m at the World Athletics Championships in Oregon, has agreed terms with Birmingham-based CXP which makes technical sports underwear.
The move expands on an existing relationship between the firm and the 27-year-old runner which has seen them work together already for over a year. CXP was founded in 2020 and is aiming to shake up what it calls "an often-neglected corner of the performance apparel market", with sports stars wearing underwear from fashion brands rather than clothing developed specifically for sport.
Mr Kerley, who also took home 100m silver at last year's Olympics, was wearing CXP underwear when he won the 100m in 9.86 seconds in Eugene on July 16.
