In January, US smartphone sales experienced a decline due to a decrease in device upgrades, according to a report by Counterpoint Research. The slump in sales was attributed to consumers holding onto their current devices for longer periods before upgrading to newer models.
The report highlighted that the lack of significant technological advancements in recent smartphone releases may have contributed to the reduced motivation for consumers to upgrade. Additionally, the economic impact of the ongoing COVID-19 pandemic may have also played a role in the decline in smartphone sales.