US political candidates have been engineering their campaign messages to appeal to the AI chatbots that more voters have been using to answer questions about issues, and documents seen by Reuters have revealed some of their strategies.
One Powerpoint presentation proposed a strategy for Mike Minogue, Republican challenger to Massachusetts Governor Maura Healey. It aimed to convince ChatGPT, Claude, Gemini and other chatbots to present him as the preferred choice on key issues, and went well beyond traditional search-engine optimization that candidates have used for years.
