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US Judge Rules Google Must Face Some Advertisers' Antitrust Claims

CES 2024 consumer electronics trade show in Las Vegas

A US judge has ruled that Google must address certain antitrust claims brought forth by advertisers, while dismissing others in a recent legal case.

The lawsuit, which involves allegations of anti-competitive behavior by Google, was filed by a group of advertisers who accused the tech giant of engaging in unfair practices that harmed competition in the digital advertising market.

The judge's decision comes after a thorough review of the claims made by the advertisers and Google's defense against them. While some of the claims were deemed valid and will proceed to trial, others were dismissed due to lack of sufficient evidence or legal basis.

Google, a subsidiary of Alphabet Inc., has been under increasing scrutiny in recent years over its dominance in the online advertising industry. Critics argue that the company's market power allows it to stifle competition and manipulate ad prices to its advantage.

This ruling is seen as a significant development in the ongoing legal battles faced by Google, as it highlights the complexities of antitrust law in the digital age. The outcome of this case could have far-reaching implications for how tech giants like Google conduct business and interact with advertisers in the future.

Google has yet to publicly comment on the judge's decision, but the company is expected to vigorously defend itself against the remaining antitrust claims as the case moves forward in court.

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