US gun safety group’s chilling new ad calls for assault weapons ban

The campaign includes images of a casket in everyday places that have been the site of mass shootings, such as schools and grocery stores. Photograph: Brady Campaign

A gun safety group has created a provocative new ad campaign calling for the renewal of a federal assault weapons ban, in the wake of several devastating mass shootings across the US that involved the use of military-style rifles.

The ad, released on Thursday by the gun safety group Brady and shared exclusively with the Guardian, features a US navy veteran of the Vietnam war reading a chilling account of coming under gunfire and being struck by a bullet.