Fender, the guitar of choice for some of the world’s biggest stars from Jimi Hendrix to Eric Clapton, is opening what it calls its “first flagship store” in its 77-year history.
The American guitar manufacturer has chosen for its location Tokyo’s Harajuku, a hot spot for Japanese youngsters who love animation, outlandish fashion and, of course, American music. The store was unveiled to reporters Thursday ahead of its official opening Friday.
