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The Guardian - AU
The Guardian - AU
National
Donna Lu

US firm behind Tasmanian tiger ‘de-extinction’ plan uses influencers to promote research

Colourised picture of the last-known surviving Tasmanian tiger from footage taken in 1933.
Colourised picture of the last-known surviving Tasmanian tiger from footage taken in 1933. The resurrection effort is a collaboration between Colossal Biosciences and the University of Melbourne Photograph: The National Film and Sound Arch/AFP/Getty Images

The US firm behind the effort to resurrect the Tasmanian tiger has taken the unusual step of engaging social media influencers to promote its research.

The announcement last week that Australian and US scientists had launched a multimillion-dollar project to bring back the thylacine received wide coverage.

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