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Evening Standard
Evening Standard
Anna Wise

US crayon maker Crayola pledges multimillion-pound investment in UK and Ireland

Crayola United Kingdom United States Ireland the Press Association
US crayon maker Crayola has pledged to invest millions of pounds in the UK and Ireland as part of plans to double its business in the region (Crayola/PA) - (PA Media)

US crayon maker Crayola has pledged to invest millions of pounds in the UK and Ireland as part of plans to double its business in the region, as its boss aims to reignite creativity among children and families in the digital age.

The 120-year-old business, which is a subsidiary of Hallmark Cards, laid out a three-year plan that involves the launch of new products and campaigns to market the brand.

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