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The Independent UK
The Independent UK
Lifestyle
Erin Keller

US craft store cuts prices on thousands of items to keep customers happy

Michaels (Organization)
  • Arts-and-crafts retailer Michaels announced price cuts on over 3,000 items, averaging around 10 percent off.
  • The reductions span a wide range of categories, including arts and crafts, party supplies, DIY materials, and home décor.
  • This initiative is the final phase of Michaels’ multi-month, value-focused strategy, following previous price reductions on over 5,000 items and party services.
  • The move aims to attract budget-conscious shoppers and strengthen Michaels' position against competitors like Party City and Joann amid economic pressures.
  • Michaels CEO David Boone stated the cuts reflect their commitment to delivering value and making the retailer a more affordable destination for creativity and celebrations.

IN FULL

Michaels craft store cuts prices on 3,000 items as it looks to keep budget-savvy customers

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