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International Business Times
International Business Times
AFP News

US 'Black Friday' Online Spending Put At Record $10.8 Bn

Black Friday Adobe Adobe Analytics Artificial Intelligence
The high spending totals were the result not of price inflation but of rising demand (Credit: AFP)

American consumers spent a record $10.8 billion online during "Black Friday" promotions, with many using artificial intelligence tools to find the best deals, Adobe Analytics announced Saturday.

Total sales were 10.2 percent higher than on Black Friday in 2023, it said.

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