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Digital Camera World
Digital Camera World
Dan Mold

Urth Infrared Filter Plus+ review: a 720nm filter for punchy monochrome IR photography

Urth IR Filter Plus I-Red 72 infrared filter.

Urth started life in 2014 under the name Gobe but rebranded in 2020 to reflect the company’s eco-friendly love for Planet Earth. It’s the vision of founders Christian, Chris, and Minnie, with the company slogan “Conscious design. Positive impact”.

Urth has earned goodwill as a Certified B Corporation, under which it is required to consider the impact of its decisions on its workers, customers, community, and environment, and not just its stakeholders. It is also positioned as an environmentally friendly company using sustainable designs, recyclable packaging, and carbon offsetting by planting trees for every product sold, with the aim of having a net-positive impact.

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