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The Guardian - UK
The Guardian - UK
Comment
Catherine De Vries and Isabell Hoffmann

Ursula von der Leyen is now a household name – and that could be Europe’s salvation

European Commission president Ursula von der Leyen at the European Economic Congress in Katowice, Poland, 7 May 2024
European Commission president Ursula von der Leyen at the European Economic Congress in Katowice, Poland, 7 May 2024. Photograph: Wojtek Radwański/AFP/Getty Images

As 400 million EU citizens prepare to cast their votes in June’s European elections, a new poll shows that it is Ursula von der Leyen who has caught voters’ attention like no EU chief before her.

Our survey suggests that a large majority of Europeans today are aware that she is the European Commission president, considered to be the most powerful political office in the EU. Previous EU chief executives have been largely unknown to the public. But almost 75% are able to correctly identify von der Leyen’s name and recognise her face. Five years ago, her predecessor, Jean-Claude Juncker, scored only 40% recognition.

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