Parents are being urged to stop using a baby product immediately and throw it away.
The Office for Product Safety and Standards (OPSS) has issued an urgent safety alert for baby self-feeding pillows. These products are designed to be attached to a bottle so that the baby may be positioned on its back to self-feed without the assistance of anyone holding the bottle and controlling the feed.
However, this is inconsistent with NHS guidance in relation to safe bottle feeding. The OPSS says that when used as intended, even whilst under the supervision of a parent, it could lead to immediate, serious harm or death from choking or aspiration pneumonia.