
NEW YORK CITY - overdose deaths among Latinos almost tripled in the last decade, and a nonprofit devoted to addressing cases involving fentanyl launched a bilingual campaign aimed at raising awareness among members of the demographic this week.
La Nueva Drug Talk is an online platform launched by Song for Charlie and aimed at facilitating how parents, tutors or teachers can approach the subject with Latino teens and young people. It includes TikTok videos, prompts to talk about mental health, and practice scenarios to discuss drug use and overdoses among acquaintances.