An urgent warning has been issued to anyone who has children obsessed with sourcing the Prime energy drink, created by KSI and Logan Paul.
The hydration drink has quickly become a viral sensation, with people travelling hundreds of miles for the juice, reports Birmingham Live. However, a warning has been issued to parents to be on the look-out for predators using 'Prime giveaways' to target young children.
Internet proxy experts from Geonode have discovered that children as young as 12-years-old are being targeted by these people.
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Geoff Newiss, director of Action Against Abduction, told The Sun: "Traditionally we've always thought about abduction happening outdoors - a man driving round trying to lure a child into a car with the promise of sweets.
"But online forums have really changed the nature of these offences. The important thing to remember is that simply warning children about strangers is probably not going to do the job.
"Children go online to meet and connect with people, and the concept of a stranger quickly gets lost, particularly in the face of a powerful lure.
"In the same way as outdoor safety, we suggest that parents use the Clever Never Goes rule."
He said: "For parents, being able to talk to children about their online lives is key. Relaxed, regular conversations about internet use can encourage children to ask when they are unsure about something.
"If children start being very secretive or get nervous when they receive a notification this could be a warning signal for parents to look further into their children's online activities."
Prime is sold in supermarkets like Asda and Spar, and smaller corner shops are also stocking the drink - but overpricing the drink for up to £100 a bottle.
Prime has a relatively younger fanbase due to the YouTubers who sell it, KSI and Logan Paul.
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