Somewhere in a boardroom not so far away, a group of adults is racking their brains wondering what type of jeans teens like. Low rise or high rise, that is the question. No need to alert the executives of the inclining popularity of the mid-rise flare, they’re already hard at work.
In an August earnings call, Urban Outfitters announced one of its main concerns: keeping up with the kids of today who aren’t as down to wear ‘90s-grunge inspired garb. Previously a mainstay of millennials, the retailer has seemingly found itself lagging behind. Now, it wants to court younger suburbanites and pre- and post-collegiates with more focus on denim, loungewear, and newly work-approved athleisure.
