Sidecars are kind of timeless, aren't they? That's for good reason, too. Walk into a dealer that sells new Urals and you'll find the kind of classic styling you expect with a 2025 model year on it. And, of course, a very modern 2025 MSRP, too.
Modern safety advances are fantastic, with braking systems in particular making significant advances in the decades since people first started building sidecar hacks. But still, with the rising cost of everything, it becomes more difficult to justify scrounging up US $20K or more to spend on all but the most essential of items. Even then, it's hard. $20K may not be what it used to be, but $20K is still an awful lot to think about coughing up on a whim.
In 2025, that's the MSRP of a base Ural Gear Up; $19,999. That's before taxes, destination charges, title and registration fees for wherever you live, and all the other bits and pieces that generally go into your new vehicle purchase. You're paying for styling, as well as being the one guy to show up at your local bike meet with your dog (and his Doggles) in the chair. Except, of course, if another guy does the same thing in a Ural of a slightly different color; and yes, I have personally witnessed this happen.