The United Parcel Service, or UPS, is now the official logistics partner of New York Fashion Week: The Shows. And to kick off its NYFW endeavors, the shipping company is also presenting an apparel collection alongside In The Blk, a nonprofit committed to supporting up-and-coming Black fashion brands.
Designed with inspiration from small- and medium-sized businesses, or SMBs, the 14-piece capsule features T-shirts, hoodies, long-sleeves, hats, backpacks, wireless speakers, a multitool, and other homeware. The apparel “has nothing to do with deliveries,” according to the company’s Instagram, with details including “Equipment for Professionals” and “Be Unstoppable” messaging and industrial-like graphics.
