Keeping tourism centres across the State clean and hygienic by taking it up as a continuous activity is important to maintain Kerala’s reputation as a major tourism hub, Tourism Minister P. A. Mohamed Riyas has said. Speaking after inaugurating the State-level clean-up programme organised on the occasion of World Tourism Day on the Shangumugham beach here on Tuesday, Mr. Riyas said, “proper maintenance of our destinations is a critical component of tourism development, which is a collective responsibility of all stakeholders.”
“Maintaining our destinations clean and well-kept should be a continuous process, and not something limited to a particular day. This is essential to ensure sustainable and inclusive development of the tourism sector. This idea has been reinforced by this year’s World Tourism Day theme, which is Rethinking Tourism,” said the Minister.
