While other programmers pitch scale and content that appeals to viewers of all shapes and sizes, AMC Networks says it is focusing on fans and is offering advertisers a new platform for targeting its audiences and doubling up on branded content series build around its show and their stars
Instead of being something to everyone, “we are everything to someone,” AMC Networks chief commercial officer Kim Kelleher told Broadcasting+Cable. “That’s a different approach. It’s the right one for us.
