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The Guardian - UK
The Guardian - UK
Lifestyle
Sarah Butler

Upcycling and ‘it bags’: how Uniqlo’s British boss aims to make it bigger in Britain

Dudech poses for as portrait leaning on the railing of attractive steps leading down to a sunken shopping area in Covent Garden
Dudech began his career in retail while still a student, working for Abercrombie & Fitch in his hometown, Milan. Photograph: Sophia Evans/The Observer

Aged just 34, Alessandro Dudech has grown up at Uniqlo, where he started as a graduate trainee and is now charged with making the Japanese clothing retailer a British household name.

The Italian only took on the position as head of Uniqlo’s UK business a year ago, just as the pandemic began to ease, but has already opened three stores – including London outlets in Battersea and Regent Street – and is keen to keep up the pace. The pandemic also raised the profile of Uniqlo online, driving demand for home deliveries and sign-ups to its app.

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