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H. Moser & Cie Genesis HMC

A unique QR code and an application take the watch owner into digital and virtual worlds.

In the digital age, scanning a QR code with a mobile phone has become an everyday thing.

H Moser & Cie now reinforces the practice through haute horlogerie via a unique QR code engraved on the sapphire crystal of its Endeavour Centre Seconds Genesis. For the especially digitally-minded out there, that's 01100111 01100101 01101110 01100101 01110011 01101001 01110011 in binary code.

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