LUCKNOW: In a creative tweak to the poster of Shahrukh Khan starrer "Jawan", Uttar Pradesh Police created a meme with the catch line — "Jawan ho ya budhe, two-wheeler pe baithne se pehle, helmet kabhi na bhule (Young or old, never forget helmet while riding a bike)". The eye-catching tweet garnered 15 lakh views and 1 lakh likes on microblogging site X.
UP Police has been giving creative spins to Bollywood songs and films to send out social messages to the masses.