AppLovin (APP) has long been recognized as a driving force in mobile gaming advertising, helping game developers scale efficiently. While gaming remains its core business, the company's recent second-quarter results indicate that something bigger is in the works. It is actively redirecting itself to become an improved e-commerce advertising platform.
APP stock, valued at $165 billion, is up an impressive 53% year-to-date (YTD), outperforming all the top tech titans in the “Magnificent Seven” group. Let us see if AppLovin can push this model and if now is a good time to buy APP stock.
