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Liverpool Echo
Liverpool Echo
National
James McNeill

Unusual name proposed for Bootle regeneration project

Salt and Tar: Made in Bootle is the proposed name for the upcoming canalside events space which is set to be completed next year.

Referring to the town’s rich industrial heritage, with the Brotherton’s Tar Distillery on Hawthorne Road and the area’s historic link to the salt trade. The name has been described by the council as "easy to remember" and "creative".

When tested with more than 100 people, they said the name is "catchy and flows well". The name will be presented to Sefton Council’s Cabinet meeting on Thursday, January 5, 2023.

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