
If one Bitcoin holder wants to send crypto to another, the former would have to type in an absurdly long mix of numbers and letters to find the recipient’s crypto wallet, like: myQUWyc9A2pouMyvBafRfHcNWkVz4Fb5SK. (Don’t worry, Fortune generated a fake address.)
This is cumbersome, which is why some Web3 companies have carved out a small but profitable niche to allow users to translate their wallet address from alphanumeric garble to a username, or from 0xAA2B52A6DF7DBFD07640BDA2B373D37BACD81DF5 to simple.nft.