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Windows Central
Windows Central
Technology
Kevin Okemwa

Unskippable YouTube ads are about to hit my TV at 30 seconds a piece — Google hands out another Uno reverse card to adblockers

Google
A person holds a phone displaying the YouTube logo in Knurow, Poland, on April 20, 2025.

YouTube used to be my go-to source (and still kind of is) for raw and authentic content, documentaries, vlogs, music videos, and even the occasional conspiracy theory. Nothing else really compares. Vimeo has its charm, but when the company pulled support for its TV apps in 2023, it essentially handed YouTube the crown by default, cementing its dominance across millions of households.

However, Google’s recent crackdown on ad-blockers has made YouTube’s user experience feel inexplicably worse, and Google has now announced that it's rolling out 30-second unskippable ads globally on YouTube TV platforms (via PCWorld).

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