For all the talk of “quiet luxury” that surrounded the release of the final season of TV fashion behemoth Succession, the trend seems to have already died a quiet, luxurious death — perhaps because it was never really a trend to begin with. People liked discussing the clothes on Succession, dissecting them, using them to decipher deeper meanings and motivations, but no one actually wanted to dress like Gerri Kellman or Kendall Roy. Plus, no one could, or can, afford to: the British economy is still very much giving “recession” not “succession”, and it hardly seems right to drop £500 on a Loro Piana cashmere baseball cap when you can barely afford free range eggs anymore.
But then came the welcome, familiar embrace of The Bear. Back and better than ever, the second season of the frenzied, high-stress chef show has proved to ignite just as many fashion conversations as Succession, but with one marked difference: people actually want to dress like the characters on The Bear. And, crucially, they actually can.
