Digital services are pivotal to business – there's no room for debate and this has been known for some time. From massive corporations to sole traders, phasing out old ways of working for new systems is part and parcel of adapting your venture to the demands of the modern era. This may involve simply swapping an older smartphone for a newer one, or leveraging a significant investment in a software solution to help workers stay better connected with one another. But the pace of change has been remarkable.
In the wake of COVID-19, 77% of businesses were forced to re-examine the employee experience, according to research by Avaya published in November 2020. This is an important piece of context, as it led to significant growth in the collaboration software market, with revenues climbing sharply by 11% between 2019 and 2020 from $11.01 billion to $12.26 billion. This trend continued into 2021, with revenues rising by 9% to $13.39 billion, according to data from Statista. By contrast, year-on-year revenue increases between 2019 and 2020 in comparable categories such as administrative or creative software collapsed.
