The anime industry has expanded globally both in scale and relevance. In Japan, it has grown from $15.1 bn in 2015 to $25.3 bn in 2024 at a 10-yr CAGR of about 6%. What makes this growth particularly interesting is where it is generated.
Anime is no longer driven primarily by domestic demand. Global markets account for 56% of total revenues for the sector, contributing $14.25 bn in 2024, compared to 44% from Japan at $10.97 bn. Interestingly, international demand is growing at a much faster pace - 26% y-o-y, while domestic revenues grew a modest 2.8%.
