Universal Studios has big plans to take on regional amusement park chains in the United States and around the globe with a pair of smaller scale and lower cost theme park concepts aimed at families with young kids and horror movie fans.
Universal Parks & Resorts is already planning a global expansion of its recently announced concepts for a kids-focused theme park near Dallas and a Halloween Horror Nights experience in Las Vegas, according to a Comcast quarterly earnings call last week.
“So we’re definitely having an eye towards expanding internationally, not just domestically, and they won’t all be places for a big giant primary theme park,” NBCUniversal CEO Jeffrey Shell said on the earnings call. “We will look at different concepts for different markets.”