If you open TikTok and start to scroll through your For You page you will no doubt notice that many of the videos you see feature music. In fact, music is a key part of how TikTok works with creators filming their videos with songs in the background, lipsyncing them, and more. But that music doesn't come free, and one of the companies that represents some of the biggest artists in the world says that TikTok is playing hardball over how much it's willing to pay to license that music.
In fact, Universal Music Group says that TikTok is being downright dastardly about the way it is trying to rip Universal and its artists off. In a long open letter that claims it is time to "call time out on TikTok," Universal details a long list of grievances against TikTok including what it claims are bullying tactics to try and force it to accept less money than it believes its artists deserve. Those artists just so happen to be some of the biggest in the world including Taylor Swift, Olivia Rodrigo, and Drake.
