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Creative Bloq
Creative Bloq
Technology
Joe Foley

Unity-powered Mindshow puts animation directors on virtual sets

Mindshow.

Animation often requires a huge investment in time and money due to linear production constraints. Each step requires specialised animation software, from assets to previsualization to rendering, which can create bottlenecks. The production company Mindshow thinks it has a solution. It's launching its own Unity-powered enterprise-scale software.

Mindshow merges real-time rendering with asset ingest and character animation tools to cover the entire production pipeline, from storyboarding to final pass, in a single platform. It allows directors to step into virtual sets using VR and mixed reality headsets like Apple Vision Pro and Meta Quest, and it's designed to be able to integrate new virtual production capabilities rapidly as more cutting-edge tools reach market.

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