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Fortune

Niamh Rowe

Uniswap Labs acquires Crypto: The Game—‘It’s ballooned into this 24/7 crypto reality show’

Crypto Uniswap Uniswap Labs CTG Web3 Adidas Fortune

(Credit: Joseph Nair—Bloomberg/Getty Images)

The second season of Crypto: The Game (CTG) sold out in 13 minutes. Thousands of fans scrambled for one of 800 coveted spots on the survival game built on the Base blockchain. Given this popularity among crypto’s core community and the growing interest of outsiders, decentralized exchange Uniswap Labs announced announced today it has acquired the game.

“We’ve seen CTG generate a ton of excitement and Uniswap is focused on making on-chain experiences more human and fun,” Uniswap Labs’ chief operating officer Mary-Catherine Lader told Fortune. The purchase amount is undisclosed, but is a mixture of cash, tokens, and equity.

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