
Uniqlo has joined forces with another Japanese fashion label for its latest designer collaboration. Founded by Keizo Shimizu, streetwear brand Needles is one of the most recognizable of the Japanese Americana movement, both inside and outside Japan.
Shimizu grew up admiring America’s preppy yet free-wheeling Ivy League style, poring over what scant books and magazines he could get his hands on. His love of U.S. companies like Levi’s and Brooks Brothers inspired his American clothing distribution business, Nepenthes, and later in the 90s, Needles.