Uniqlo recently unveiled a pop-up in the heart of the lifestyle district Siam Square. Called "New U", the boutique doubles as an exhibition space to illustrate Uniqlo's core philosophy of LifeWear, which the brand defines as "clothing that is designed to make everyone's life better". Fans of the Japanese fashion brand can connect with Uniqlo's roots through the apparel collections on display on each floor of a building on Siam Square 7.
