Uniqlo recently unveiled a pop-up in the heart of the lifestyle district Siam Square. Called "New U", the boutique doubles as an exhibition space to illustrate Uniqlo's core philosophy of LifeWear, which the brand defines as "clothing that is designed to make everyone's life better". Fans of the Japanese fashion brand can connect with Uniqlo's roots through the apparel collections on display on each floor of a building on Siam Square 7.
As soon as you set foot in, what will catch your eye are the fresh, colourful flowers displayed at Uniqlo Flower, a small floral shop in partnership with BangkokFlower. Get a sneak peek at the Uniqlo Autumn/Winter 2022 collection and the highlights from the LifeWear collection, which is spruced up in various concepts such as "modern town" and "countryside", "New Englanders" and "smart workwear".
Before browsing through an array of Uniqlo's signature collections on the second floor, drop by an exhibition wall for inspiration on how to style yourself. Offset against the wooden wall are small frames of fashionistas, who have pulled off their looks while posting them on StyleHint, a styling app by Uniqlo. The floor is known as the "Technology And Innovation" floor and this is where you can try on the brand's inventive pieces such as AIRism garments, sport utility wear, sustainable jeans and wireless bras.
The third floor is dedicated to the Uniqlo UT exhibition space. The floor is a nod to the brand's subline that has always been on the watch of fans for collab graphic T-shirts. Expect collections that have been touched by world-renown artists or collabs with classic video games or movies. You can make your own version with Uniqlo UTme!, which allows you to design your tees or tote bags by adding text, pictures, stamps or even painting them with your favourite colours. With a buzzy view of Siam Square's main road from above — a little corner by the wide window houses a cafe, where cups of joe are curated by go-to Thai-specialty coffee brand, Roots.
Your shopping experience at this new location is different from other stores, as you can buy your fashion essentials only through the Uniqlo app. To celebrate Uniqlo New U, you can redeem a free canvas bag with every B3,000 spent or get an alcohol spray and a photo booth ticket when registering your account with the Uniqlo app for the first time.
Uniqlo New U offers a redefined lifestyle experience daily from 11am-9pm until Jan 22, 2023.
