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Benzinga
Benzinga
Business
Mohd Haider

Unilever To Acquire Men's Grooming Brand Dr. Squatch For $1.5 Billion Following Dollar Shave Club Setback

Unilever

Unilever PLC (NYSE:UL) is acquiring personal care brand Dr. Squatch for $1.5 billion. This is the company’s next big bet on male grooming products after the deal with Dollar Shave Club fell flat in 2023, resulting in its sale to Nexus Capital Management.

What Happened: The consumer goods giant announced on Monday its acquisition of Dr. Squatch from private equity firm Summit Partners, the Financial Times reported. This move is part of Unilever’s strategy to shift its portfolio towards more upscale and higher-growth areas.

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