The companies that make leading brands including Magnum ice-creams, Nescafé coffee and Ariel washing liquid have indicated that more price increases could be on the way as ingredient costs rise amid Donald Trump’s tariff war.
Procter & Gamble, whose products include Pampers nappies and Oral-B toothpaste as well as Ariel, said new US tariffs could cost it up to $1.5bn (£1.1bn) a year, forcing it to put up prices again on top of a 1% year-on-year rise in the first three months of 2025. Prices of the group’s beauty products, which include Olay and Pantene, rose 3% in the quarter.
