Standup veteran Jerry Seinfeld makes his directing debut with this decent family comedy that puts a surreal twist on the history of Pop-Tarts, one of the US’s most beloved snacks: the sheer goofiness and disposable pointlessness are entertaining.
Seinfeld created the film with co-writers Spike Feresten, Andy Robin and Barry Marder, the same writing team that worked on Bee Movie, the animation that Seinfeld starred in, produced and co-wrote in 2007. Unfrosted doesn’t quite have the flair of Bee Movie, but there’s a steady stream of excellent gags, creating a rising crescendo of silliness similar in effect to Seinfeld’s own distinctive falsetto-hysterical declamation at the moment of ultimate joke-awareness. There are also nice supporting roles and cameos, including an extraordinary dual walk-on from Jon Hamm and John Slattery, recreating their ad exec Mad Men personae Don Draper and Roger Sterling.
