NAMM 2025: The NAMM show in Anaheim, California has long been the world’s biggest music gear convention, although in the music technology realm it’s lost a little of its influence in recent years. In part, this comes down to the pandemic – NAMM took a sizeable hit after being forced to cancel in 2021, and it’s only now getting back to being anywhere near the size it was pre-Covid.
For makers of synths and studio technology, however, the emphasis was shifting away from NAMM even before then. Berlin’s Superbooth, while smaller in scale, now feels more significant as a venue for music technology news. What’s more, these days many synth-makers opt to forego trade show announcements altogether in favour of unveiling gear online and via social media.
