During New York Fashion Week (NYFW), designers often seize the opportunity to unveil new collaborations or partnerships, leveraging the event's global spotlight to make a statement. These collaborations have proven to be a powerful marketing strategy in the fashion industry, influencing consumer behavior and reshaping brand identities.
One notable collaboration at NYFW SS25 was between 3.1 Phillip Lim and Baileys. To celebrate the brand's 20th anniversary, a limited-edition pebbled leather tote bag, the 3.1 Phillip Lim x Baileys Mini Market Tote, was introduced. This unique piece, retailing for $450, was showcased during the brand's runway show and is currently available for purchase online.
Another unexpected collaboration was seen in Prabal Gurung's SS25 collection, where the designer partnered with luxury bedding brand Boll & Branch. The collection featured 100% organic cotton from Boll & Branch Summit Supima, aligning with the theme of renewal inspired by the Holi festival.
Designer Willy Chavarria presented two collaborations at NYFW SS25, one with Adidas Originals and the other with Tequila Don Julio. The collection paid homage to everyday workers and featured iconic designs, including a reinterpretation of the Adidas “Jabbar” sneaker and a limited-edition tequila bottle designed by Chavarria.
Proenza Schouler also made waves with a limited-edition footwear collaboration with Sorel, marking the first partnership for Sorel since 2017. The Sorel x Proenza Schouler collection showcased all-weather footwear in bold color combinations, reflecting Proenza Schouler's signature style.
Revlon made a notable return to NYFW after a decade, stepping in to provide makeup for a designer's show after a last-minute sponsor change. Renowned makeup artist Vincent Oquendo led the makeup team, using new beauty products from Revlon to bring the designer's vision to life on the runway.
