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The Conversation

Aviva Philipp-Muller, Assistant Professor, Marketing, Simon Fraser University

Understanding why people reject science could lead to solutions for rebuilding trust

Climate Change Vaccine

Health-care workers in Toronto protest the Canadian truckers convoy last February that was against vaccine mandates. (Shutterstock)

Rejection of science is a huge problem, with many people refusing to get vaccines and denying the existence of climate change.

Why are so many people anti-science? As experts on attitudes, persuasion and how humans are impacted by scientific innovations, our recent research showed that there are four key reasons people reject scientific information.

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