Under Armour is chasing Nike and New Balance with its new 90s-inspired sneaker and it might be onto something

UA Arc 96 sneakers on colourful background.

Under Armour is continuing its push into the lifestyle sneaker space with the launch of the Arc 96, a new unisex trainer that leans heavily into the ongoing revival of 90s and early-2000s design.

The release follows recent efforts from the brand to expand beyond its performance-led identity and into more culturally relevant footwear.