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Under Armour CEO Kevin Plank says micromanagement is 'underestimated.' Steve Jobs and Elon Musk would agree

Kevin Plank Elon Musk Steve Jobs Under Armour Apple Fortune

(Credit: Getty Images—Bloomberg)

Micromanaging gets a bad rap, but it’s a method some CEOs still embrace.

Under Armour CEO Kevin Plank told Graham Bensinger in a YouTube interview published in September 2025 he believes in micromanagement “at certain levels.”

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