The sneaker world can be as exclusive as the shoes it revolves around, especially if you’re a woman. There’s a serious lack of women’s sizing in sneakers, and an absence of female designers and collaborators makes it hard to find shoes specifically created by women for women. Brands have begun to notice the market deficiency — more notably, the profit they’re missing out on — but there’s still a long way to go for women in the sneaker space.
Under Armour is taking a step in the right direction with a new running shoe built specifically for women. Called the “Flow Synchronicity,” the sneaker has been designed to fit, support, and complement the natural shape of a woman’s foot. While the average running shoe is built for a man’s foot, additional support at the heel and arch — where women’s feet differ the most from men’s — helps the Under Armour sneaker fit better than most.
