A prominent American social-media influencer, Lily Gaddis, is under intense scrutiny after posting a Halloween costume that critics are calling 'blackface' and racially insensitive, reviving a painful chapter of cultural appropriation and racism in visual form.
Gaddis, who bills herself as a 'trad-wife' lifestyle influencer, posted a video on TikTok featuring darkened skin makeup for a Halloween look, and she has since been denounced across social media platforms and by commentators as uncultured and racist.
