Christmas trees in some U.S. homes this year are showcasing an unconventional streak, reflecting the decorator's personality rather than traditional Yuletide cheer. A shift towards non-traditional holiday decorating is being observed among a demographic ranging from teenagers to young adults, who are opting for pastel pink and blue palettes, glam details like faux fur and feather accents, and whimsical outdoor displays.
Interior designer Eric Goranson notes that for Gen Z and millennials, holiday decor is more about self-expression than tradition, with a modern twist. Retailers like Michaels, National Tree Co., and Home Depot are catering to this trend by offering Instagram-ready holiday collections that resonate with younger customers and are social media-friendly.
