Cyclists may well have heard of the cycling app MyWhoosh, but I'm willing to bet that there are still a large number of riders who don't know too much about the Abu Dhabi-based cycling app that's free and has a growing number of users across the globe.
Despite the logo featuring on Tadej Pogacar and his UAE Emirates teammates' kit for all of last year, the brand seems to currently fly under the radar, but this may be about to change over the next few years.
