Unboxed – the controversial and now heavily rebranded Festival UK 2022 – launched on Tuesday with a pledge to treat the whole of Britain as a venue and satisfy the public’s “huge appetite to get out again and stand next to other human beings”.
The choice to launch the first of the 10 major multi-site projects in Paisley was “a statement of intent”, according to chief creative officer Martin Green. “It is simply not on that large scale work of quality often gets dragged into the metropolis.”
